Surplus food is reducing profitability of food producers, distributors and retailers
Opaque supply chains are increasing the risk of fraud, exposing brands to financial, reputational and regulatory risks
The current system for the sale and donation of surplus food is inefficient as it lacks transparency and has high transaction costs
Require an efficient, low-cost, and easy-to-use system that enables sale of surplus products to help them avoid the cost of disposal
Have to protect own brand by having complete understanding who the end buyers of their products are
Want access to safe and quality food at lower prices
Want to know where products are coming from and how they have been moved across the supply chain
Wish to promote sustainability
Demand access to safe and quality food at lower prices
Want to understand the origin of the product
Wish to support local producers
Wish to lower environmental impact
Well-established B2B online platform, strategically matching sellers and buyers of surplus food.
Providing general public access to quality
food at discounted prices that would
otherwise end up as waste.
Collaboration with charities to donate food
to people in need.
Less than 0.01% of food products wasted Collected and donated +500 kg food to charities Strong social media presence with +50,000 likes
To increase trust among the supply chain participants the data must be incorruptible. Only solutions backed by unbiased, impartial and credible technical algorithm can provide trusts that can facilitate efficient transactions.
Prevent fraud and ensure food is save.
Two-way transparency and traceability provided by blockchain is empowering food buyers and food sellers by giving all the information they need to make decisions.
Technology can help reward businesses that tackle food poverty, reduce hunger and environmental impacts.
Higher operational costs • Offline documentation • Risk of fraud • Food waste
Optimised operations • Increased traceability & trust • Lower costs • No food waste
Create new value
Exploit new business models by utilising new, low cost channel to sell, buy and donate surplus food
Make the sale and donation of surplus food more efficient by eliminating the need to maintain separate ledgers and product documentation in physical format
Empowers brands by helping them understand who are the end buyers of their products. Provides buyers with complete product information (e.g. origin, product safety, product movement across the supply chain, etc.)
Provide security & trust
Single shared ledger is tamper proof preventing alteration of recorded transactions
Standard interfaces for third-party logistics, insurance, credit rating or traceability software connection
Lower transaction cost
Increased transparency lowers transaction costs and reduces the cost of sharing, collecting and storing product documentation
Reduces business risks and protects reputation by reducing fraud and improving food safety
Speed up process times enable faster transactions
Chief innovation officer
Chief Project Officer
Art Direction, UX
Chief Marketing Officer